Introducing Our New Identity: Farshore

One year on from our transition into the HarperCollins family, we are delighted to reveal our new company name and identity:

Farshore – opening up a world of endless possibilities and fearless adventurers.

With our new name and brand identity, we remain firmly committed to our mission and purpose — to make every child a proud reader.

We wanted to unveil our new identity in the best way we know how . . . with a giant celebration of the power and magic of reading!

A huge thank you to everyone who took part in Paper Beach, our community art project. We were overwhelmed by the response! It was a joy to look through the drawings, poems and stories that came in from all around the globe answering the question ‘where does reading take you?’

Every entry will be included in the giant art piece created by East Cliff Creatives which is being unveiled today. What’s more, your entry could be laid side-by-side with entries from some very familiar characters as we received some very special entries from Winnie-the-Pooh, Thomas the Tank Engine, the Mr Men and Little Miss and Minecraft.

You can follow the build live here:

About Farshore

One year on from HarperCollins UK’s acquisition of Egmont Books (formerly Egmont UK Ltd) from the Danish media group, Egmont, we are delighted to announce our new identity: Farshore.

Farshore’s purpose is to make every child a proud reader. Through our catalogue of incredible characters and exciting stories, as well as our Red Shed & Electric Monkey imprints, this mission underpins every acquisition in our broad and inclusive portfolio of child-friendly picture books, fiction, non-fiction and brands, which offers children multiple ways into reading for pleasure.

Our lists boast the hottest brands in the world such as Minecraft, Mr Men Little Miss, Winnie-the-Pooh and Thomas & Friends; beloved picture books and non-fiction from authors & illustrators including Julia Donaldson, Matt Lucas, Smriti Halls and Matt Carr; and fantastic fiction from bestselling authors and rising stars including B. B. Alston, Michael Morpurgo, Annabelle Sami, Laura Ellen Anderson, Lemony Snicket, Holly Jackson and Tahereh Mafi.

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